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Ouarzazate — French newspaper “Le Dauphiné libéré” has described Morocco as “the new Eldorado” for automotive producers.
The newspaper reported that the automotive manufacturing sector is making the North African nation’s automotive trade contribution a “pillar of the Moroccan economic system” and the “main export sector.”
Morocco already attracts main French automakers, with Renault main the pack. Renault’s largest manufacturing unit worldwide operates in Tangier, spanning 300 hectares, the place 7,000 staff assemble numerous fashions, together with the Dacia Sandero — Europe’s best-selling automobile.
Franco-Italian-American group Stellantis has additionally invested in Morocco, relocating a part of its manufacturing to a manufacturing unit in Kenitra.
Chinese language firm Sentury Tyres, specializing in tire manufacturing, has established operations in the nation as effectively.
Renault maintains one other manufacturing website in Casablanca that manufactures the Dacia Sandero 3 (over 69,000 items) for the European market.
Learn additionally: Morocco Indicators New Agreements to Additional Develop Automotive Sector
In 2023, Moroccan factories produced roughly 470,000 autos destined for Europe — surpassing China’s export quantity to the continent, in accordance with a Crew France Export report. Europe represents Morocco’s major market, with 80% of latest automobile exports crossing the Mediterranean.
Relating to Stellantis’ Kenitra manufacturing unit, the Franco-Italian-American group introduced that a minimum of 400,000 autos ought to roll off the manufacturing line by 2027. This Atlantic-adjacent facility produces the Fiat 500, Peugeot 208, and Citroen Ami.
The Chinese language firm Sentury Tyres has additionally turned to Morocco for its tire manufacturing. Native part manufacturing “can enable automakers to additional scale back manufacturing prices,” particularly as the nation goals to capitalize on the rising electrical automobile market by 2030.
Morocco’s automotive trade success stems largely from aggressive labor prices, strategic location close to European markets, and authorities initiatives to draw overseas funding in the sector.